Privacy Policy
Last updated: April 18, 2026
1. Introduction
This Privacy Policy explains how Innerwell ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or make a purchase.
By using our website, you agree to the collection and use of your information in accordance with this Policy.
2. Information We Collect
We may collect the following personal information:
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Full name
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Email address
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Phone number
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Billing and shipping address
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Purchase history
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Account login details (encrypted)
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Device and browsing data (via cookies)
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Customer support messages
Payment information is processed securely by third-party providers. We do not store full payment details.
3. How We Use Your Information
We use your information to:
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Process and deliver orders
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Provide order updates and confirmations
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Manage customer accounts
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Prevent fraud and unauthorized transactions
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Provide customer support
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Improve our website and services
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Send marketing communications (where permitted)
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Comply with legal obligations
4. Cookies
We use cookies to improve your browsing experience.
Cookies help us:
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Remember preferences
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Analyze website performance
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Personalize content and ads
Our store is powered by Shopify. More info: https://www.shopify.com/legal/cookies
You can disable cookies via your browser settings, but some features may not function properly.
5. Sharing Your Information
We may share your information with:
Service Providers:
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Payment processors
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Hosting providers
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Shipping partners
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Analytics tools
Marketing Partners:
We may share data with advertising platforms to improve marketing performance.
Legal Requirements:
We may disclose information if required by law or to protect our rights.
Business Transfers:
If Innerwell is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.
6. Data Security
We take reasonable steps to protect your personal information from unauthorized access, misuse, or disclosure. Please be aware that no security measures are perfect and we cannot guarantee absolute security.
7. Data Retention
We retain personal data only as long as necessary to:
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Provide services
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Comply with legal obligations
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Resolve disputes
8. Your Rights (UK)
If you are located in the UK, you have the right to:
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Access your personal data
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Request correction
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Request deletion
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Object to processing
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Request data portability
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Opt out of marketing communications at any time
To exercise your rights, contact: support@innerwell.co
If you are not satisfied with how we handle your data, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
9. International Data Transfers
Your data may be processed in countries outside the UK, including where our service providers operate. Where we transfer data outside the UK we ensure appropriate safeguards are in place as required by UK GDPR, such as Standard Contractual Clauses where applicable.
10. Children's Privacy
Our services are intended for individuals aged 18 and over. We do not knowingly collect data from children. If you believe a child has provided us with personal information please contact us and we will promptly delete it.
11. Changes to This Policy
We may update this Privacy Policy at any time. Changes will be posted on this page with an updated date. We recommend reviewing this page periodically.
12. Contact
For any privacy-related questions or requests:
